Corona Cincogram:
Sparking Celebrations while Spiking Sales
We developed a national Cinco De Mayo program for Corona’s full portfolio showcasing vibrant celebratory tablescape photography and an engaging promotion featuring digital pinatas that reveal Uber Rides & Uber Eats gift cards to thousands of lucky winners!
The results? Award winning creative the disrupted the market and exceeded goals! Winning the 2023 Silver Reggies Award for Promotion Marketing!
Start the party with a win!
Our playful and simple cincogram engagement made playing to win fun and exciting! Receiving 2.8 M entries and 7,100 winners!
The sweeps also averaged more entries each day in 2022 than the total number of entries for the entire contest in 2021!
Work in the Wild
