Pacifico’s 2026 Cinco de Mayo campaign aimed to create celebratory artwork that showcased the product while positioning the brand as an essential part of the moment.

We developed custom, hand-drawn illustrations inspired by how our consumers celebrate, and partnered with 16-Bit to create dynamic 3D product renders full of movement, detail, and energy.

Resulting in visually impactful creative that stood out throughout the Cinco de Mayo season.