Keep Your Game Light
We developed creative that showcased the lighter side of golf with talent and styling that represented our younger multicultural target in natural candid moments. Creating visuals that connected with our consumers and invited them to engage with our brand.
We also launched the Corona Premier Virtual Clubhouse, a 3D golf environment with clickable touch points for games, recipes and a chance to win a trip to the U.S. Open! We designed this space to engage our users with the lighter side of golf and provide a playful experience in the digital realm where so many of our consumers live.
The Corona Premier Digital Clubhouse
The Clubhouse grounds transports visitors into a 3D golf course setting framed by mountains and water, complete with the soothing sounds of waves and birdsong. Inside, users can explore different rooms–like a lively bar where they can order Corona Premier online via delivery partner Drizly, or click on calls-to-action for a chance to win a flyway trip to the U.S. Open. A pro shop showcases exclusive gear from retail partner Foray Golf alongside a TravisMathew x Corona Premier collection of golf-inspired apparel and accessories, while a large video screen plays a playful brand ad on loop.
This immersive environment not only brings the brand to life but also drives measurable results, with consumers spending more than two minutes on average engaging with the site.
Work in the Wild
