Corona Premier Golf — Cherie Kingman

Corona Premier

National Golf Campaign

To strengthen Corona Premier's connection with the next generation of golf enthusiasts, we developed an integrated national campaign that celebrated a more modern, approachable side of the sport. Centered around a nationwide sweepstakes to win a trip to the U.S. Open, the campaign was designed to inspire participation while reinforcing Corona Premier as the perfect companion for the golf lifestyle.

I helped shape the campaign's creative direction by art directing our lifestyle photoshoot that captured authentic, candid moments. The resulting photography established a fresh, premium visual language that extended seamlessly across retail, digital, social, and experiential touchpoints, creating a cohesive brand experience throughout the campaign.

To deepen consumer engagement, we created the Corona Premier Virtual Clubhouse—an interactive 3D digital experience that invited users to explore, play and discover the brand in an immersive environment. Visitors could navigate the clubhouse, enter the sweepstakes, play interactive games, browse recipes and purchase limited-edition merchandise.

By combining storytelling, interactive design, and commerce within a single experience, the campaign transformed a traditional promotion into an engaging digital destination that extended the brand well beyond the golf course.

Our Shoot

We captured a lifestyle photoshoot that celebrated the lighter side of golf through authentic moments, vibrant landscapes, and premium product photography. By capturing a versatile library of assets, we created a flexible visual system that could be adapted across every campaign touchpoint—from large-scale retail displays to digital experiences and social content.

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We partnered with Obsess to create the Corona Premier Virtual Clubhouse—an immersive 3D digital experience that invited consumers to explore the brand through play and discovery.

Set within a scenic golf course surrounded by mountains and ocean views, the virtual clubhouse recreated the relaxed spirit of Corona Premier through an environment rich with subtle details and interactive storytelling. Visitors could navigate through multiple spaces, from a clubhouse bar where they could order beer through Drizly to a pro shop featuring exclusive TravisMathew and Foray Golf collaborations. Throughout the experience, interactive touchpoints and branded games encouraged users to enter the U.S. Open sweepstakes—all within a seamless, exploratory environment.

The Corona Premier Digital Clubhouse

Rather than building a traditional promotional website, we created a branded digital destination that rewarded curiosity and encouraged consumers to spend time with the brand. Every interaction was intentionally designed to strengthen engagement while connecting commerce, entertainment, and storytelling into one cohesive experience.

The experience generated more than 110,000 page views, with visitors spending over two minutes on average exploring the site. Interactive games achieved a 90% completion rate with an average play session of more than three minutes, demonstrating the effectiveness of designing content that encouraged meaningful engagement rather than passive browsing.