Victora Limited Edition Packaging
Victoria’s 2025 Día de los Muertos campaign, The Elements of the Ofrenda, is an authentic and culturally respectful tribute to the holiday–rooted in tradition and the brand’s proud Mexican heritage.
In partnership with Mexican illustrator Hidrock, we designed a limited-edition series of bottles, cans and cases each honoring one of the ofrenda’s four essential elements–fire, water, wind, and earth. These desgins invite Victoria drinkers to connect with the holiday on a deeper, more meaningful level.
With this campaign, Victoria celebrates Día de los Muertos in a way that truly honors those who cherish the tradition.
Meet the Catrinas
Our artist Hidrock developed a Catrina that embodied each of the elements of the Ofrenda–Fire, Water, Wind and Earth. Allowing our collection of products to come together to tell a robust story of the history and culture behind the holiday.
Our vibrant point of sale brought color and life to retail and the on-prem
We developed short animations to create an engaging social posts to further educate the consumer on our LTO packing and the significance of the holiday.